Certified Guest Service Professional

The American Hotel and Lodging Association (AHLA; formerly the American Hotel and Motel Association, and before that American Hotel Association) is an industry trade group with thousands of members including hotel brands, owners, management companies, Real Estate Investment Trusts (REITs), independent hotels, bed and breakfasts, state hotel associations and industry partners and suppliers. Its role at various times has included the publication of hotel directories, market research, support of standardization efforts, public or political advocacy for the interests of hotel owners and the establishment or promotion of training programs and facilities for hotel personnel.